New Belgium Brewing - 1433 Words

Colorado Technical University New Belgium Brewing: Ethical and Environmental Responsibility Case Study Michael Strait, J.D., LL.M. Submitted in Partial Fulfillment of the Requirements for PHIL310 Ethics By Anthony Weir; 05B6315034 Colorado Springs, Colorado June 2007 1. What environmental issue does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has chosen to focus on environmental issues? New Belgium Brewing strives to reduce it’s impact on the environment. NBB invested in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also incorporated a steam condenser that captures and reuses hot†¦show more content†¦What environmental issue does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has chosen to focus on environmental issues? New Belgium Brewing try to reduce its negative impact from the natural environment. New Belgium Brewing (NBB) invest in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also invested a mist condenser that helps to reuses of hot water used for boiling barley and hops to create the after that brew. This steam also helps to heat the floor tiles and de-ice the room in during winter. NBB has also many other energy saving processes like use of daylight. I think that the company has chosen to focus on the environment because of the type of their business is unethical. From my view point its master product Tobacco and Brew both r harmful for society and environment. I think it just a way of advertising. We know Prevention is better than cure. SoI think it’s better to do something for environment without doing harmful activities Are NBB’s social initiatives indicative of strategic philanthropy? Why or why not? Answer: I believe that this is a case of strategic philanthropy. Why? The owner of organization introduces that type of business which is harmful for environment. Then he takes some steps to reduce this impact in environment. It is not a philanthropic work forShow MoreRelatedNew Belgium Brewing:2044 Words   |  9 PagesNew Belgium Brewing: Environmental and Social Responsibilities New Belgium Brewing Company’s (NBB) mission statement is â€Å"to operate a profitable brewery which is socially, ethically and environmentally responsible, that produces high quality beer true to Belgian brewing styles.† Does New Belgium’s mission statement make an ethical stance for the business? Does it even have any bearing on the products and their beliefs? It seems to when it comes to operating a profitable business and the â€Å"green†Read MoreNew Belgium Brewing: SWOT Analysis1354 Words   |  6 Pagesemployee-owned (Gorski, 2013). 2) Environmental impact Strives to be a leader in environmental responsibility 3) Marketing The company went with a new concept the â€Å"Follow your Folly where it relied on whimsical branding that evoked nostalgic and reflective memories† (Ferrell, 2010.pg 67/473). 4) Sustainability Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went† 100 % employee owned in2013† (Gorski, 2013). Weakness:Read MoreCase Study New Belgium Brewing2315 Words   |  10 PagesNew Belgium Brewing A paper submitted in partial fulfillment for the Bachelor of Science degree in Business Administration and Finance Table of Contents Page No. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Environmental Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3, 4, 5 Strategic Philanthropy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5, 6 Ethical and Social Responsible†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6, 7, 8 Areas of Development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8, 9 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9, 10 Resources†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNew Belgium Brewing: Ethical and Environmental Responsibility3490 Words   |  14 Pageseveryone in the community. Managers and employees become role models for ethical and socially responsible actions. One such small business is the New Belgium Brewing Company, Inc., based in Fort Collins, Colorado. History of the New Belgium Brewing Company The idea for the New Belgium Brewing Company began with a bicycling trip through Belgium. Belgium is arguably the home of some of the world’s finest ales, some of which have been brewed for centuries in that country’s monasteries. As Jeff LebeschRead MoreNew Belgium Brewing And Its Effect On Social Responsibility1789 Words   |  8 PagesNew Belgium Brewing or NBB is a brewing company that stands apart from the competition in many ways. Who would have thought that a brewing company would be thought as an example of how an ethical and socially responsible company should be ran? The other part that is a surprise to most is that it is a fairly small corporation. It is nowhere near the size of a giant like Anheuser-Busch. So why is New Belgium so adamant about being different and a step above the competition? That is the overall focusRead MoreEssay New Belgium Brewing Marketing Strategy to Expand2392 Words   |  10 PagesBA 580 June 28, 2011 New Belgium Brewing Case Study Analysis New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the â€Å"Big Three† (Budweiser, Miller, and Coors), NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly, NBB and its main brand, Fat Tire, can continually grow. An evaluation of the industry, the business itself, its brands, and the customersRead MoreEssay on New Belgium Brewing Case Study1125 Words   |  5 PagesNew Belgium Brewing: Ethical and Environmental Responsibility History Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friendsRead MoreCase Study : Colorado s New Belgium Brewing Co Essay1501 Words   |  7 Pagesthe communities around them, prosper. Fort Collins, Colorado’s New Belgium Brewing Co. (NBB) is an example of a socially responsible company that is prospering. To provide some insight into how socially responsible NBB is as a company, three points will be discussed. First is the environment issues that NBB faces and how they address them. Next is how social responsibility provides a competitive advantage for the company. Lastly, how New Belgium’s actions and initiat ive are indicative of a sociallyRead MoreNew Belgium Brewing3841 Words   |  16 PagesWhat follows New Belgium’s Folly? Emmanuel Danmozie Lyn Scott John Towne Texas Woman’s University BUS 5133.51 April 23, 2011 Dr. Raman Executive Summary New Belgium Brewing’s original marketing strategy focused on relational marketing using a â€Å"barstool to barstool† method of marketing and creating â€Å"brand stewards† in a grassroots effort to spread the word about New Belgium’s craft beers. As the company’s brand and leadership strategy matured, the marketing became proactive and focusedRead MoreCase: New Belgium Brewing717 Words   |  3 PagesCase 4: New Belgium Brewing One of the Nation’s third-largest craft breweries, based out of Colorado, New Belgium Brewing Company, Inc. (the Company). The Company was founded in 1991, a privately held corporation. Its first operation started off in the basement of Jeff Lebesch (founder). The Company prides itself on its branding strategies â€Å"triple bottom line† and social responsibility which focuses on economic, social, and environmental factors. New Belgium’s marketing strategy links the Company’s